Good news, ladies…O’Couture is here!

As I mentioned in my last post, I was fortunate enough to be contacted by a woman via Facebook who shared my dream and passion for entrepreneurship — and shoes. I’d like to say that Zehra, who has become my good friend, got more than she bargained for in O’Couture, and in a good way.

We’ve now officially launched our eco-chic footwear line, featuring designer-quality leather flats with interchangeable ornaments. Not only are they great for women on a budget, but they’re also easy on the environment, because women can do much more with less — reducing their carbon footprint, as it were (pun intended), without compromising style. With one pair of shoes and a boxful of ornaments, women can express their own unique style every time they step out the door, and that’s just the way we like it.

We are a company founded by two women who have no prior footwear industry experience, yet we are passionate and ambitious enough to undertake this enormous entrepreneurial journey. In fact, we take women entrepreneurship so seriously that we provide opportunities for women: Our ornaments are handcrafted by women who work from the comfort of their homes so they can earn an income while still caring for their families.

For now, we’re offering our stylish flats exclusively online at www.ocouture.us. However, our goal is to locate wholesale partners who share our vision for offering socially responsible style choices for women who don’t want to drop $400 on a pair of shoes, but do want versatility and designer quality in their wardrobes.

And because we love Orange County (hence the O’Couture name), we’ll likely be pounding the local pavement in our chic new leather flats, spreading the word about O’Couture everywhere we go. The nice thing is, we can change our ornaments anytime, so we’ll never feel like we’re wearing the same shoes over and over again!

If you see us out and about, please stop and say hello, and tell us more about what you’d like to see in the way of shoes and ornaments. Remember, the ornaments are handmade, so they’re only available for a limited time. We’re always trying out new styles and materials so we can help you craft the right looks for any occasion — and we’d love to get your input.

Keep an eye on this blog and our website for more updates, and don’t forget to become a fan on Facebook. Until then, you can start shopping now and customizing your shoes just for you…so you can start expressing your unique style right away.