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Wednesday, March 10, 2010

OMG, first O'Couture samples are in

Enough with the history. Yesterday, we received the first samples of ballet flats. So very exiciting. I cannot believe my partner Zehra and I have come this far. We are holding the very shoes and the ornaments that we designed ourselves. It is hard to believe that this was just an idea only 6 months ago. Ladies, what we have accomplished so far is a testament to where a dream, a great idea, and a great partner can take you.

Now, I know there are still people out there who does not know what O'Couture is and how it came about.

So, here is the skinny...

My partner Zehra and I decided to pursue our passion for fashion and entrepreneurship and teamed up to turn this dream of ours into reality. I gave up my 10 year carrier in hi-tech management and we decided to start our own fashion line. The line debuts with a collection of fashion flats with interchangeable ornaments. Hence our slogan: One pair, endless styles :)
Our name O'Couture is homage to beautiful Orange County, that has become a very nurturing and generous homeland to us over the last 11 years.... notice the initials for O'Couture => O.C.

Let me also tell you about our philosophy behind this line. We at O'Couture believe that style IS NOT about emulating fashion, but should be about CREATING fashion. Therefore, O'Couture shoes let you be your own designer.

O'Couture's inaugural collection debuts on May 1st. For updates please fan our O'Couture fan page at: http://bit.ly/b6TLMp There is way more to come. SO STAY TUNED!!!
Below is the first sneak peek to the collection:












































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